Cans, Coke or Lilt

(And probably others as well, as long as they have the words "MULTIPACK CAN". There are of course lots of other cans, but I'm not talking about them. So there.)

As these cans have the words "Multipack can" on them, the pack that they came in must be a Multican-pack, or to be more precise, a multimultipack-can-pack. The cans therefore are multimultimultipack-can-pack-cans, and so the packs are multimultimultimultipack-can-pack-can-packs and so on. How much did you say we were getting paid for this rubbish?